Here are the first entries in my Lexicon of Spin.
These are quotes you are likely to hear this time of year, from campaign managers, candidates, media consultants, etc.
I offer the question, the quote and (in italics) the translation.
When asked about the latest poll results:
Quote: "We're right where we want to be at this point in the polls."
Translation: We're 15 points down and sinking fast!
When asked about the latest poll results II:
Quote: "The only poll that counts is the one on Election Day"
Translation: We're 20 points down and we don't have a prayer.
When asked why their opponent is up on TV and they are not:
Quote: "We are marshalling our resources for a final push on TV."
Translation: The stations demand cash up front and we haven't got any money.
When asked about the latest charge by an opponent:
Quote: "This is another desperate attempt by my opponent to shift attention away from his failed campaign."
Translation: The charges are true.
When asked about another charge by an opponent:
Quote: "I won't dignify that with a response."
Translation: The charges are true and they have documentation.
When asked why you haven't agreed to debate your opponent:
Quote: "We are anxious to debate and are negotiating the final details..."
Translation: ...which we intend to complete the day after the election.
When asked about your inability to raise money:
Quote: "I am the people' candidate..."
Translation: I am the candidate of people without money.